Local search is where most customers start their buying journey. In fact, 8 out of 10 Singapore consumers search for local businesses online at least once a week . However, many small businesses overlook SEO: 58% don’t even optimise for local search, and only 30% have a clear local SEO plan . This is a missed opportunity, since appearing in Google’s local results (especially the “map pack”) dramatically boosts visibility. Businesses in the top three local listings see 126%