Thinking of your business website, do you ever wonder how to get noticed on Google? That’s where SEO (Search Engine Optimisation) comes in. SEO  means optimising your website’s content and technical setup so that search engines like Google can crawl and index your pages and rank them higher in search results . In plain terms, the better your SEO, the more your site shows up when customers search for your products or services. This drives organic traffic  – people who find you

Search activity is accelerating rapidly in 2025, Google now processes roughly 190,000 searches per second , adding up to 16.4 billion searches every day . This scale represents billions of organic touchpoints where businesses can earn visibility, traffic, and leads. As a result, SEO remains one of the highest-performing marketing channels across industries. Data supports this growth, 49% of business owners  report that SEO delivers the best ROI  compared to other channels lik