Search activity is accelerating rapidly in 2025, Google now processes roughly 190,000 searches per second , adding up to 16.4 billion searches every day . This scale represents billions of organic touchpoints where businesses can earn visibility, traffic, and leads. As a result, SEO remains one of the highest-performing marketing channels across industries. Data supports this growth, 49% of business owners  report that SEO delivers the best ROI  compared to other channels lik