In the competitive world of startup incubators, strategic digital marketing is critical for building traction and closing sales. Each new product or company needs visibility, leads, and momentum — and understanding SEO vs PPC for Sustainable Long-Term Growth  plays a major role in choosing the right channels to scale efficiently. Two primary online channels – SEO (search engine optimisation)  and PPC (pay-per-click advertising)  – often compete for marketing budgets. PPC ads