In Singapore’s highly digital market, most customers start their journey on search engines — with about 68% of online experiences beginning there. That’s why understanding the long-term benefit of SEO  is no longer optional; it’s essential for sustainable business growth. Think of SEO like owning prime real estate: a website without it is tucked away in a quiet back alley, unseen and forgotten, while a well-optimised site sits proudly on the digital equivalent of Orchard Road