Thinking of your business website, do you ever wonder how to get noticed on Google? That’s where SEO (Search Engine Optimisation) comes in. SEO  means optimising your website’s content and technical setup so that search engines like Google can crawl and index your pages and rank them higher in search results . In plain terms, the better your SEO, the more your site shows up when customers search for your products or services. This drives organic traffic  – people who find you

In Singapore’s highly digital market, most customers start their journey on search engines — with about 68% of online experiences beginning there. That’s why understanding the long-term benefit of SEO  is no longer optional; it’s essential for sustainable business growth. Think of SEO like owning prime real estate: a website without it is tucked away in a quiet back alley, unseen and forgotten, while a well-optimised site sits proudly on the digital equivalent of Orchard Road