Edmund Chong

LinkedIn is no longer just a place to park your resume; it has become the most powerful B2B marketing engine in the world. Whether you’re a marketer, founder, or someone trying to build authority in your industry, LinkedIn can open doors to clients, partnerships, and opportunities you never knew existed. After managing countless LinkedIn campaigns, optimising profiles, and generating real conversations for businesses, we distilled everything into 10 essential lessons every marketer must know...

In Singapore’s highly digital market, most customers start their journey on search engines — with about 68% of online experiences beginning there. That’s why understanding the long-term benefit of SEO  is no longer optional; it’s essential for sustainable business growth. Think of SEO like owning prime real estate: a website without it is tucked away in a quiet back alley, unseen and forgotten, while a well-optimised site sits proudly on the digital equivalent of Orchard Road: visible,...

Forming strong connections with marketing agencies  can propel your startup or small business  forward. Learning how to reach out to marketing agencies  effectively helps you access expertise you may lack in-house, expand your network, and build powerful marketing partnerships  that drive measurable growth. Collaborating with the right marketing agency  opens doors to creative solutions, industry insights, and campaigns that elevate your brand. For startups and SMEs, reaching out to marketing...