Edmund Chong

When it comes to growing a business, especially for ambitious startups and SMEs, the right approach can make all the difference. We all want to see our brands soar, right? But how do we cut through the noise and get noticed? That’s where smart, effective digital marketing strategies come into play. Having done multiple end-to-end marketing services, bridging ads management, content creation, event management, to outreach management. We have helped businesses go from 0 to 200 leads per month...

LinkedIn is no longer just a place to park your resume; it has become the most powerful B2B marketing engine in the world. Whether you’re a marketer, founder, or someone trying to build authority in your industry, LinkedIn can open doors to clients, partnerships, and opportunities you never knew existed. After managing countless LinkedIn campaigns, optimising profiles, and generating real conversations for businesses, we distilled everything into 10 essential lessons every marketer must know...

In Singapore’s highly digital market, most customers start their journey on search engines — with about 68% of online experiences beginning there. That’s why understanding the long-term benefit of SEO  is no longer optional; it’s essential for sustainable business growth. Think of SEO like owning prime real estate: a website without it is tucked away in a quiet back alley, unseen and forgotten, while a well-optimised site sits proudly on the digital equivalent of Orchard Road: visible,...