10 LinkedIn Marketing Lessons Every Marketer Needs to Know

LinkedIn is no longer just a place to park your resume; it has become the most powerful B2B marketing engine in the world. Whether you’re a marketer, founder, or someone trying to build authority in your industry, LinkedIn can open doors to clients, partnerships, and opportunities you never knew existed.

After managing countless LinkedIn campaigns, optimising profiles, and generating real conversations for businesses, we distilled everything into 10 essential lessons every marketer must know. These lessons are practical, proven, and based on what actually drives results — not theory.

Our Portfolio So Far

At VentureStudio Pte Ltd, we pride ourselves on our business, not only achieving consistent clients on our LinkedIn company page, but also helping our clients achieve similar results.

In Q3 2025, our company finally achieved over 30+ projects closed within a month, and we are pushing more on marketing to work on more projects.

10 Lessons to Improve Your LinkedIn Marketing

Our clients vary from a wide array of B2B, VC, professional services, and niche events. From profile makeovers that doubled inbound messages to multi-touch outreach sequences that booked qualified meetings within 30 days. These results taught us practical rules that aren’t theory; they’re battle-tested.

Below are 10 lessons we apply to every client to turn LinkedIn into a reliable marketing channel. And if you would like to know more about our services, be sure to book a call with us with the link below.

1) Improve Personal Profile First, Company Later

Marketers who focus on company pages before personal profiles miss the biggest opportunity: human trust. Oh, and also LinkedIn prefers to share credible profile content to others rather than company updates. So do take note!

Why it matters

• LinkedIn users engage with people, not brands. Personal profiles show expertise, career story, and social proof.

• Executives/founders with strong profiles amplify company content naturally.

Action steps

• Update headline to show outcome (“I help X do Y”), not job title only.

• Rewrite the About section as a short narrative that answers: who you help, how, and proof.

• Add a professional photo, a banner that communicates value, and at least 5 recent recommendations.

A mistake LinkedIn marketers often make is making the client profile search engine optimisable. This means Google can pick up your profile and be the first to be recommended. All it takes is understanding keywords and adding the right ones to your profile.

To improve search optimisation, our team went a step further. While most people leave sections empty or fill them with vague opinions, we structure their profiles properly, complete with featured posts, relevant media, and strong visuals for every work experience. This instantly elevates credibility and increases their discoverability on LinkedIn and Google.

2) Adjust Your Profile Setting

If you are looking to be discover better on LinkedIn, small toggles can make a big difference. You need to go to swtting>visibility>edit your public profile>display so others can see.

Why it matters

• Settings determine who sees your activity, whether you appear in searches, and how recruiter/outreach features behave.

Action steps

• Make your profile public and enable “open to work” or “open to opportunities” only if relevant.

• Turn on “show profile when you view others” for polite reciprocity during research/outreach.

• Optimise URL and add contact options (email, website) to the Contact Info.

Before you start posting anything, this step is crucial so you don't waste your time creating content to a limited number of followers.

3) Study Your Audience

Now that you have learn the first 2 lessons, the first one is important for you to understand what LinkedIn wants to see.

Why it matters

Most LinkedIn marketers post blindly. They write what they think is interesting, not what their audience actually cares about. When you understand the pains, language, and motivations of your audience, your content stops being noise and starts becoming relevant.

Action steps

• Analyse who engages with your posts: job titles, industries, and seniority. Are these your audience, if not, connect with the right audience.

• Identify the problems they complain about in comments, groups, or other creators’ posts. Replying to their comment is a surefire way to get 80% replies most of the time.

• Use their language—not yours—in your content, messaging, and profile.

• Build content pillars based on what your audience wants, not what you feel like posting.

Give yourself 2 months to figure out your actual audience. For example, we helped a UK property agency discover their leads here in Singapore were Singaporean or expats who used to study in UK or have multiple properties already invested in Singapore. These were leads that were much easier to find once we understood the profile potential.

4) Audience ≠ Lead

Co-founder of VentureStudio Pte Ltd Edmund Chong has over 17,000 LinkedIn followers as of 2025. However, many of his audience are young entrepreneurs and startup founders, who aren't the main audience VentureStudio supports, which are B2B and B2G.

Why it matters

A follower is not automatically a buyer. Big impressions and vanity metrics don’t close deals, clear intent and frictionless conversion do. LinkedIn marketing works only when you differentiate “followers who enjoy content” from “buyers who feel the pain.”

Action steps

• Segment your audience: learners, peers, potential clients.

• Create content that shifts warm audiences into low-pressure conversations.

• Add call-to-actions occasionally: case studies, client wins, or resources.

• Track who consistently views your profile; those are your real warm leads.

Importantly, since you're not really talking face-to-face with someone, have the confidence to just reach out; who knows, they might need your product or service.

5) Post Once a Week is Better for Your Mental Health

More posting = more leads, right? Not really, the thing is, a lot of our readers' feedback is that the content is not exciting to read, and it gets repetitive once you understand what XYZ LinkedIn account is doing. Everyone has that point, and you will reach a burnout phase where you don't have content to post.

Why it matters

Posting daily leads to burnout, inconsistent quality, and ghosting your audience when you run out of ideas. Quality beats frequency. One well-crafted post weekly can outperform five rushed ones.

Action steps

• Build a simple content calendar: 1 post, 1 comment session, 1 outreach block/week.

• Batch-create ideas once a month to avoid pressure.

• Repurpose your best-performing post into multiple formats.

• Focus on value, not volume.

An example client of ours is in the financial industry space. LinkedIn is flouded with these types of user and content posts, its hard to stand out. Content that we created that stood out were only personal experience ones and video content, this goes to show that the quality of the content meant more than the content itself.

6) Learn How to Speak the Business Lingo

LinkedIn is a business platform, not TikTok. Executives respond to metrics, ROI, outcomes, and clarity—not vague motivational fluff. If you can’t speak the language of decision-makers, they will never take you seriously.

Action steps

• Use business terms: pipeline, conversion, cost savings, efficiency, revenue impact.

• Frame achievements using numbers and results.

• Avoid overused buzzwords (“synergy,” “empower,” “guru”).

• Study top-performing posts from CEOs and VPs to mirror their tone.

A good homework you can do for hours is researching content from your LinkedIn top voice expert. Many of them have mastered the craft of engaging posting and clickbait storytelling. Try mimicking certain words and incorporating storytelling structure into your post or article.

7) Diversify Impression (Post, Articles, Comment, Repost, React)

You can get discovered not just by posting, you can also write articles, comment on others feeds, repost content you found interesting, and react to others who have made you feel something.

Why it matters

LinkedIn’s algorithm rewards activity diversity. If you only post, your reach stagnates. The easiest way to get more impressions is to show up in more formats.

Action steps

• Post once a week.

• Comment daily on 5–10 relevant posts—this increases visibility instantly.

• Repost industry news or insights with your take.

• Write articles occasionally to improve SEO and authority.

• Use reactions strategically to appear on feeds of second-degree connections.

If you are in an expert in your field, its best to comment and share your thoughts with other expert to build business relationship and trust. This is one of the best ways to network and get discovered as a side bonus!

8) Stay Consistent (Posting, Outreach, & Reply to Comment)

Consistency builds trust. If your posting is irregular or you disappear for weeks, your audience forgets you. LinkedIn rewards creators who show up reliably and engage with others.

Action steps

• Reply to every comment within 24 hours to maximise post reach.

• Block 30 minutes per day for engagement.

• Maintain weekly outreach to warm prospects or profile viewers.

• Set monthly goals: impressions, conversations, and connection growth.

Treat LinkedIn as your go-to social media app, this forces you to read more, understand how the platform works, and be able to consistently share your thoughts and opinion.

9) Meet Your Connection

LinkedIn connections become clients when you turn digital rapport into real conversations. Most marketers never take this step, which is why their LinkedIn growth produces no revenue.

Action steps

• Invite warm connections for a short intro call.

• Attend industry events with people you’ve engaged with online.

• Turn comment interactions into DMs with value-first messages.

• Build real relationships, not just follower counts.

Building your business requires trust, time to nurture, and consistent follow-up. Many of our existing clients only came back to us a month later, once they remembered about us and prompted us for marketing solutions.

For example, we have an e-commerce client dated 2 years back and they saw our LinkedIn post sharing what project we are currently working on. This helped build a conversation and eventually, a website SEO sales. If you are looking for SEO(search engine optimisation) solution, do reach out to us for our rate card.

10) Read Latest Post and Take Notes (Follow Trend)

Trend changes more slowly on LinkedIn compared to other social platforms, and that's a great thing. So once you are able to create content that LinkedIn favours, you will be able to get a massive boost.

Why it matters

LinkedIn has trends, cycles, and shifting content styles. If you ignore the platform’s direction, your content becomes outdated. Observing what performs well gives you a shortcut to relevance.

Action steps

• Spend 10 minutes daily scanning top trending posts.

• Note patterns: structure, hooks, topic angles, tone.

• Identify what your industry is talking about this week.

• Adapt quickly—don’t stick to old formulas that no longer work.

Success Depends Heavily on Profile and Connection

At the end of the day, LinkedIn marketing isn’t complicated. Your profile is your storefront, and your connections are the pipeline that keeps opportunity flowing.

If your profile is weak, people won’t trust you. If your network is passive, no amount of posting will convert. The brands and professionals who win on LinkedIn are the ones who optimise their profiles, understand their audience, show up consistently, and turn digital interactions into real conversations.

When you combine a credible presence with intentional connection-building, LinkedIn stops being “just another platform” and becomes a predictable source of leads, visibility, and long-term business growth.

If you want help executing this properly, our team at VentureStudio has already done the heavy lifting with proven frameworks. Book a call below and let’s turn your LinkedIn into a revenue engine.