Event Marketing on LinkedIn: End-to-End Strategies for Lead Generation

LinkedIn has become a leading platform for event marketing on LinkedIn, helping businesses promote both virtual and in-person events to the right audiences. Marketers now use LinkedIn events to drive awareness, generate leads, and build stronger thought leadership with high-intent professionals.

In fact, 60% of business leaders agree that events are a critical marketing channel for reaching company goals. VentureStudio co-founder, Edmund Chong, has been one of Singapore's pioneer in LinkedIn sales outreach and has openly share knowledge on how to get leads and convert them on this platform.

With the right LinkedIn strategy, LinkedIn marketing for events doesn't have to be hard, all it needs is a strong business framework and your next event can capture qualified leads and boost your brand’s credibility.

TLDR: LinkedIn is great if you can follow the strategies we laid out, if you need help, reach out to us!

At VentureStudio Pte Ltd, we've been running event marketing in Singapore for businesses with over 1,000+ attendess and help launch themed-based events such as Halloween or National Day.

Event marketing can be a stressful process when not done correctly, so you'll need experts like us!

Why LinkedIn for Event Marketing

One of VentureStudio Pte Ltd's core services is LinkedIn social media marketing; our main client base is B2B and B2G, helping raise awareness and build trust. Here's how we do it:

Professional Audience & Trust

LinkedIn is uniquely filled with decision-makers and professionals looking to learn. An event on LinkedIn naturally draws a qualified audience. For example, Salesforce targeted business decision-makers on LinkedIn for its Dreamforce campaign, achieving 30% lower costs and a 24% increase in connection requests and InMail acceptances among engaged prospects.

We, too, helped our clients create, attract, and run livestream events to attend. To do that, Building trust is key – appearing in LinkedIn’s news feeds and event listings helps your brand gain credibility with attendees.

Dedicated Event Pages

LinkedIn offers dedicated Event pages where you can promote and manage your event in one place. These pages drive awareness and registrations by highlighting your agenda and speakers. You can require registration upfront or update details over time, making it easy to convert interested viewers into confirmed attendees.

To increase more attendees and attract high-quality leads, its important for event marketers to juggle various event marketing platforms such as Eventbrite, to attract these leads. It's really all about business visibility.

Targeted Advertising

We run targeted LinkedIn ad campaigns (Sponsored Content, Messaging, etc.) to reach your ideal audience. LinkedIn’s ad platform lets you narrow by job title, industry, company, skills and more. This precision means your event promotions are shown only to the most relevant prospects.

We create separate ad campaigns for each audience segment so we can track performance and allocate budget to the best-performing targets. Depending on your needs, we run ads budget starting from $1,000 a month to attract leads to click.

High Engagement

LinkedIn’s event-focused ad formats have proven engagement. According to LinkedIn, Event Ads generate 7× more reactions and 24× more comments than standard video ads. This means a stronger social signal and more buzz around your event. As momentum builds (for example, via user comments and shares), more professionals notice and trust your event, which helps fill seats.

Comprehensive LinkedIn Event Marketing Services

Our end-to-end event marketing approach on LinkedIn covers every step needed to turn interest into leads:

LinkedIn Advertising & Targeting

We create and optimise ad campaigns that reach specific personas (by job title, seniority, industry, interests, etc.). Using LinkedIn’s Objective-Based Advertising, we define success metrics (registrations, content downloads, etc.) and install conversion tracking to measure ROI.

This ensures you get more qualified attendees for every dollar spent.

Lead Outreach & Networking

We manage personalised outreach to prospects, including connection requests and InMail follow-ups. We also engage on social channels before and during the event – for example, we post updates about the event and use its hashtag to join conversations. Engaging in the event’s LinkedIn group and sharing relevant content creates visibility.

Building genuine connections and answering questions establishes trust – research shows that personal engagement at events boosts credibility and referrals.

Content & Thought Leadership

Our content team produces compelling articles, posts, and updates to highlight your expertise. We share key insights, industry tips or sneak peeks related to the event topic. This positions you as a thought leader and gives attendees a reason to register.

By offering valuable content, we pique interest and encourage sign-ups.

LinkedIn Live & Event Production

We set up and promote your LinkedIn Live sessions or virtual event stream. This includes creating the LinkedIn Event page (a central hub for promotion) and handling the technical setup for live video (using tools like Zoom, StreamYard, or Restream).

Going live on LinkedIn lets you engage attendees in real time, answer questions, and showcase your brand.

Physical Event Support

For in-person events, we assist with venue promotion, agendas, and on-site marketing. We can help design registration kiosks, handouts, or signage that align with your digital campaign.

Every touchpoint is coordinated to reinforce your message.

Press Releases & PR Outreach

We craft and distribute press releases to announce your event and share key insights. Being featured on reputable media outlets builds credibility – people trust companies more when they see them in known publications.

Each press release includes clear calls-to-action (like registration links), so readers can easily become leads. In other words, our PR efforts drive website visits from targeted prospects and make them aware of your event, often for free via media pickups.

We amplify your event announcements with targeted ads, personalised outreach, and engaging social posts. By combining LinkedIn’s precise targeting with proactive promotion, our outreach team makes sure the right people hear about your event.

Strategic InMail campaigns and posts using relevant hashtags connect you with qualified leads. At every step we focus on building trust (e.g. meeting connections at or before the event) – research shows that genuine networking improves customer loyalty and credibility. These efforts turn passive viewers into active participants.

Professional event materials and press coverage make a strong impression. We support your campaign with high-quality content – think polished event programs, slide decks, or social graphics. We also write press releases and coordinate media outreach so your story appears in industry news. Coverage by trusted outlets boosts your brand’s authority and drives visitors who are more likely to convert.

Finally, we include clear next steps in all materials (like signing up or contacting you), turning interest into concrete leads.

Who Can Benefit from VentureStudio's LinkedIn Marketing

Our LinkedIn event marketing services are ideal for any organisation hosting professional events. Whether you’re a tech company planning a webinar, a conference organiser, an educational workshop, or a B2B firm running a product launch, we can help.

If you want to fill seats with the right audience and then convert those attendees into sales leads, our professional, full-service approach is for you. We tailor each strategy to your industry and goals, making you stand out from competitors.

Ready to elevate your events? 

Contact us now to discuss your LinkedIn event marketing plan.

Book a free consultation today and let our experienced team handle everything – from ads and outreach to content and live streaming – so you can focus on delivering a great event.