How to Use Google Search Console for SEO Success: 8 Steps To SEO Optimise
- Phượng Trương Thị
- Nov 12
- 4 min read
When it comes to improving your website’s SEO, Google Search Console (GSC) is one of the most powerful free tools available. Whether you’re managing a business website, blog, or eCommerce store, Google Search Console helps you monitor, maintain, and optimise your site’s performance in Google Search results.
In this article, we’ll walk you through how to use Google Search Console for SEO — step by step — and show you how it can boost your rankings and visibility.
What is Google Search Console?
Google Search Console (formerly known as Google Webmaster Tools) is a free platform provided by Google that helps you track how your website performs in search results.
It gives you key insights into:
Which keywords drive traffic to your site
How often your pages appear on Google
Which pages perform best
Indexing issues that affect visibility
In short, it’s your direct line of communication with Google — letting you understand how the search engine views and interacts with your site.
8 Steps To SEO Optimise Using Google Search Console
The easiest way to get picked up on Google is to optimise it for Google Search Console, here are the 8 settings you need to do in order to increase Google traffic.
Step 1: Set Up and Verify Your Website
Before you can access data, you’ll need to verify ownership of your website. Here’s how:
Go to Google Search Console.
Click “Start now” and sign in with your Google account.
Choose your preferred setup:
Domain property (tracks all subdomains and protocols like https:// or http://)
URL prefix (tracks a specific version, e.g., https://example.com)
Verify ownership using one of the recommended methods:
Add a DNS record in your domain settings
Upload an HTML file to your website
Add an HTML tag to your site’s header
Verify through Google Analytics or Google Tag Manager
Once verified, Google will start collecting data.
Step 2: Submit Your Sitemap
A sitemap helps Google crawl and index your pages efficiently.To submit your sitemap:
On the GSC dashboard, go to “Sitemaps”.
Enter your sitemap URL (e.g., https://www.example.com/sitemap.xml).
Click Submit.
Once submitted, GSC will tell you whether your sitemap was successfully processed — and if there are any crawl errors.
Step 3: Monitor Performance Report
The Performance Report is one of the most important sections for SEO insights.
It shows:
Total clicks — How many times users clicked your site in Google results.
Impressions — How often your site appeared in search results.
Average CTR (Click-Through Rate) — How many impressions turned into clicks.
Average position — Your ranking on Google for specific keywords.
👉 Tip:Sort by queries to identify your top-performing keywords — or discover low-CTR pages that could use better titles and meta descriptions.
Step 4: Check Index Coverage
The Coverage Report tells you which pages Google has indexed and which have issues.
You’ll see categories such as:
✅ Valid — Pages successfully indexed
⚠️ Errors — Pages Google couldn’t index
🟡 Valid with warnings — Indexed but with potential problems
⛔ Excluded — Pages intentionally or unintentionally not indexed
👉 Fix any “Error” or “Excluded” pages to ensure your site’s most valuable content can appear on Google Search.
Step 5: Optimize for Mobile Usability
Since Google uses mobile-first indexing, your website’s mobile performance is crucial.
In GSC, navigate to “Mobile Usability.”Here, you’ll see if your site has:
Text too small to read
Clickable elements too close together
Content wider than the screen
Addressing these issues improves user experience and helps your rankings.
Step 6: Use URL Inspection Tool
The URL Inspection Tool lets you see how Google views a specific page.
You can:
Check if a page is indexed
Request indexing for new or updated content
View crawl errors and structured data
👉 Pro tip: After updating content or fixing an issue, use “Request Indexing” to speed up re-crawling by Google.
Step 7: Identify and Fix Security Issues
Under “Security & Manual Actions”, GSC alerts you if Google detects:
Malware or hacking attempts
Manual penalties due to policy violations
Fix these immediately — they can cause major ranking drops or even deindexing.
Step 8: Analyze Backlinks
Backlinks remain a strong ranking factor.
In “Links”, you can see:
Top linked pages (internal and external)
Top linking sites
Top linking text (anchor text)
👉 Use this to monitor your backlink profile and identify opportunities for stronger link-building strategies.
Why Google Search Console Is Essential for SEO
Here’s why every SEO professional and business owner should use it:
Free and accurate data directly from Google
Helps identify technical SEO issues
Monitors real-time keyword performance
Improves site structure and visibility
Ensures your content stays indexable and compliant
Learning how to use Google Search Console for SEO is a game-changer. It gives you actionable insights to improve your visibility, traffic, and overall search performance.
If you’re serious about growing your online presence, make it a habit to check your GSC dashboard regularly, analyse trends, and fix issues as soon as they appear. Over time, the data you collect will become your roadmap to SEO success.
If you need help getting more SEO traffic, be sure to reach out to Venture Studios for SEO service.
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