LinkedIn Marketing Tutorial: The Underrated Growth Channel No One’s Teaching Properly

When people think of social media marketing, they often rush to TikTok for virality, Instagram for aesthetics, or YouTube for long-form value. But ask any B2B marketer, agency founder, or solopreneur—and they’ll tell you LinkedIn quietly remains the most effective platform for building trust, authority, and leads.

This LinkedIn marketing tutorial breaks down exactly how to use the platform strategically to achieve those results.

Since 2024, Edmund Chong, the founder of VentureStudio, has been working on LinkedIn marketing to get his passive leads who enquire about business services.

Unlike Google SEO, where you have to build a website to grow the business or social media where the reach is everywhere and your leads are all B2C, LinkediIn is a goldmine when it comes to B2B marketing.

This isn’t another fluffy "optimise your profile" checklist. This is a deep dive into how LinkedIn marketing actually works in 2025 and how to use it to build your brand, your network, and your revenue.

Why LinkedIn Marketing Works: A 2025 Tutorial for B2B Success

LinkedIn is different. The algorithm favours thought leadership over trend-jacking. It rewards depth, not flash. Connection, not followers. Every like or comment expands your content's reach to second- and third-degree networks, putting your insights in front of people you’d never organically meet.

Here’s the twist🚨 : Most people treat LinkedIn like a résumé. The winners treat it like a media channel.

There are countless ways to build your brand on LinkedIn—from personal stories and industry insights to service showcases and client wins. And that's exactly where VentureStudio comes in.

We help you:

• Build a compelling personal or company profile

• Design a consistent content calendar

• Turn engagement into qualified business leads

Whether you’re a solo consultant or a growing agency, VentureStudio’s LinkedIn Marketing Service helps you stop being invisible and start becoming the go-to expert in your niche.

Step 1: Turn Your Profile into a Landing Page

Before you post anything, optimise your profile like a sales page, not a CV.

🔹 Headline:

Skip the job title. Make it value-driven.Instead of: “Marketing Manager at ABC Corp”Write: “Helping SaaS Companies Scale with LinkedIn & SEO”

🔹 About Section:

Your story is your differentiator. Answer these 3 questions:

1. Who do you help?

2. What problem do you solve?

3. Why should people trust you?

Include a soft CTA: “DM me for a free audit” or “Let’s connect if you’re scaling your brand.”

Step 2: Build a Posting Strategy (Without Burning Out)

Edmund Chong Business Thoughts:

If you want to build a strong personal brand on LinkedIn, you have to find the right balance of posting consistently and remaining relevant

When business owners ask our team at VentureStudio how often they should post, we recommend starting off with 1 post per week and slowly working more once you have found a better momentum to get work done.

💡 The 4 Post Types That Build Authority:

1. Teach Something – Practical advice that helps solve a pain point.→ “How I increased my connection request acceptance rate by 48%.”

2. Tell a Story – Make it personal, emotional, or aspirational.→ “I almost quit LinkedIn. Here’s what kept me going.”

3. Spark Engagement – Ask a question or share a contrarian opinion.→ “Cold DMs still work. Agree or disagree?”

4. Show Proof – Wins, testimonials, case studies.→ “Client hit 1M impressions in 30 days with this strategy.”

✅ Pro Tip: Use text posts 80% of the time. They perform best for reach and discussion.

Step 3: Leverage SEO + LinkedIn Together

Here’s where things get powerful. LinkedIn posts are indexable on Google. So when you consistently post about niche topics like “LinkedIn lead generation” or “freelance marketing tips,” you create mini content footprints that stack over time.

🔍 Bonus SEO Tactics:

• Use your target keyword in your headline and about section

• Repurpose your top posts into blog articles (like this one)

• Add LinkedIn post links to your website for backlinks

Think of LinkedIn as a way to build topical authority—just like blogging, but with faster feedback and broader reach.

Step 4: Engage Before You Post (The $0 Growth Hack)

The best way to boost your visibility?

Be a comment section legend.

Spend 15 minutes before posting engaging with:

• Industry influencers

• People in your target audience

• Niche hashtags

Why? The LinkedIn algorithm rewards reciprocity. If you consistently show up on others’ content, more people will show up for yours.

Step 5: Convert Connections into Conversations

Content builds awareness. DMs build business.

Once someone engages with your content:

1. Send a personalized message (no pitch).

2. Start a real conversation.

3. Offer value first—then suggest a call or collaboration.

🧠 The goal isn't to sell. It’s to build familiarity and curiosity—then let them ask about your services.

Real Results: How This Works in Practice

We tested this strategy with a marketing consultant who had 342 followers.After 30 days of:

• Posting 3x/week using the 4 content types

• Commenting daily on relevant posts

• Personalizing every connection request

She landed 5 inbound leads, 2 client projects, and grew to 1,100+ followers—all without running a single ad.

Final Thoughts: Don’t Wait to Be an Expert

Most people never start LinkedIn marketing because they think:

“I don’t have anything smart to say.”

But here’s the truth: you don’t need to create—you need to document.Share what you’re learning, building, testing, failing at. Show the process, not just the polished outcome.

If you follow this tutorial for 60 days, I guarantee you’ll not only build visibility—but also credibility and clients.